Fres-co Flexible Packaging Blog

Ideas to Address Generational Differences in Your Flexible Packaging

Posted by Brian Butler, Business Development Manager, Processed Foods

Jun 5, 2018 2:46:56 PM

We packagers, like others involved in marketing, are obligated (if we’re being strategic) to address the needs of the three distinct generations in the U.S. vying for our marketing dollars: Baby Boomers (the post-War group born between 1946 and 1964); Generation X (born in the early 1960s to the early 1980s and overlap with Boomers slightly); and Millennials (born between the early 1980s to early 2000s). We must approach each of these three groups according to their distinctive characteristics, such as their buying habits, their perceptual quirks, and their physical abilities. Our first step is defining our three audiences in more detail.

Read More

Topics: aseptic packager,, source reduction, aseptic filling, package design, package printing, sustainability, pouches, food processing, food processing companies, marketing to baby boomers, marketing to millennials, marketing to Gen X

9 Big Food Product Properties that Show if You’re Ready to Move from Rigid to Flexible Packaging

Posted by Ray Carroll, Director of Aseptic Packaging Technology

May 29, 2018 3:31:33 PM

As you make the switch to flexible from rigid packaging of your food products, it’s important to have a comprehensive knowledge of their unique properties. This information will help shape the design of your packaging system, including the filling process, the filling system, and the package itself. It’s important to start by knowing your product’s physical characteristics by asking these nine questions.

Read More

Topics: Coffee packaging, aseptic packager,, aseptic, aseptic filling, aseptic containers, flexible packaging, package design, rigid packaging, aseptic packaging, retort food processing, Flexible from rigid, cans to pouches, food processing, food processing companies, food processing plant, food processing equipment, packaging and labeling

Fast Five Reasons to Use Roll Stock in Your Flexible Packaging

Posted by Ray Carroll, Director of Aseptic Packaging Technology

May 7, 2018 9:25:22 AM

After more than 35 years in food process- ing, I have seen many advancements in the industry, particularly in the flexible packag- ing of food products. Flexible packaging should continue to grow, according to many market researchers. To cite just one, The Freedonia Group predicts that demand in the U.S. will increase more than three percent annually until it hits nearly $21 billion in 2019.

Read More

Topics: aseptic packager,, aseptic, aseptic manufacturing, flexible packaging, package design, package printing, pouches, oxidation protection, shelf impact, retort food processing, Flexible from rigid, material handling and transportation, vacuum packaging machine, product packaging, roll stock, rollstock

Lessons from Japan: Getting Smarter about Roll Stock

Posted by Jeff Beer, Technical Director for Fres-co System USA

May 2, 2018 10:23:27 AM

I am an ardent supporter of flexible packaging and the colorful, custom roll stock that goes into it. We know that almost anything that comes in a rigid package can go into a flexible one, and we have learned that lesson from a surprising source.

Lessons from Japan
There are quite a few advantages to flexible packaging and the roll stock that comprises it when compared to rigid, traditional packaging. We have learned more about these benefits in the U.S. from the Japanese. Japan is a nation of few natural resources, and therefore they had to make do with what was available for much of their history.


The makers of Japanese consumer goods utilize a variety of flexible pouches for packaged foods. Stand-up pouches are lighter, use much less raw material, take up much less space, and they are easier to dispose of than rigid packages. Also, the Japanese have smaller refrigerators than Americans do, and fewer of them. So they rely on more shelf-stable food, which is protected better in pouches. They also prefer retort sterilization with pouches, as the thinner materials allows shorter cooking time to keep more of the natural color, flavor and texture of food.

It’s not just food driving the Japanese demand for sustainable packaging in printed roll stock. Plastic pouches are being used more often in that country for refill packs in beauty and personal care. In fact, more and more so-called “premium” brands are providing refill packs, giving up the “snob appeal” of fancier rigid packaging. In this way, their companies can be perceived as environmentally friendly. In addition to food and personal care, laundry detergents are becoming more concentrated, so they’re packaged in smaller sizes, too.

The Japanese rely on more shelf-stable food, which is protected better in pouches.


Another big factor that is driving the adoption of flexible packaging in other countries across the Pacific Rim is cost. Pouches are less expensive to produce than cans, especially in countries like these, which must import metal and other durable materials. The growing sales of packaging equipment in the Japanese food industry show how pouches are becoming more popular, while cans are on their way out. Pouch forming and filling machines showed the highest demand among all types of packaging machinery in Japan last year, outpacing canning equipment more than 35 times! (The Japanese spent the equivalent of 509 million U.S. dollars of pouch-making equipment compared to 14.3 million U.S. dollars for canning equipment.)

Applying More Flexible Packaging in the U.S.
Now let’s consider some of the ways we can apply custom-designed roll stock to flexible packaging here in the U.S.

  • Cereal is sensitive to moisture and oxidation; it can be preserved in an airtight bag with a zipper much more effectively than in a cardboard box.
  • Peanuts spoil easily because of their high oil content. An airtight flexible container can keep the nuts fresh even longer than is necessary.
  • Shampoos, Soaps and Laundry Detergents would be much easier to carry in a stand-up pouch with carry handles and a zipper for pods. The same goes for windshield washer fluid. 
  • Nutraceuticals and other dietary supplements are expected to increase in demand in the U.S. over the next few years. Flexible packaging offers many benefits to producers of these fortified foods. It’s a given that flexible packaging protects against oxidation, moisture and dehydration, and the space and weight savings are obvious, too. But dispensing these products is also much easier in a flexible package. You can also print instructions, potential interactions with prescription medicines, and other helpful information right on the package.

Opportunities and Possibilities

Roll stock as part of a complete flexible packaging system (also including machines and service) can meet the most demanding strength and barrier protection requirements for a wide variety of goods, whether dry foods, wet foods and industrial & agricultural products. Furthermore, high-definition custom print options help promote brand image. There are so many needs that can be fulfilled by these wonderful materials if we choose to learn from others and think outside the box (no pun intended).

Jeff Beer is Technical Director at Fresco System USA, Inc. In this role, Jeff ranks as the senior technical professional with the highest level of skill and knowledge of flexible packaging systems. He directs Fres-co’s Research and Development team.

Jeff is just one of Fres-co’s many highly experienced packaging professionals who consult with our customers and helps provide “flexible thinking” to their unique packaging challenges. Reach out to us at or call us at 215.721.4600 to learn more about Fres-co’s wide range of flexible packaging solutions for coffee, liquid food and beverages, agricultural and industrial products, and more.

Read More

Four BIG Properties That Make a Superior Powder Bag

Posted by Rick Zieg, Business Development Manager

Jan 17, 2018 12:03:04 PM

As packaging professionals, we at Fres-co understand
that there are unique challenges behind packaging powders.

The first lies in a simple determination — whether or not the powder is free-flowing. A powder product is in fact free-flowing when its make-up is not cohesive, meaning it will not “clump” together. Some examples of valuable free-flowing goods are amino acids, premixed vitamins, or anti-caking agents (also known as chelating agents).

Read More

Five Ways Flexible Packaging Can Help Retail Brand Managers Solve Their Hottest Challenges

Posted by Dan Margherio, Business Development Manager, Liquid Food & Beverage, Fres-co

Nov 29, 2017 10:08:31 AM

Over nearly two decades of working in the food industry, in product development, sales and marketing, this is at once the most innovative and the most turbulent time I have seen. For example, on the product side, fluid milk consumption continues to decline as it has been for decades. And even while traditional milk products are being replaced with expanded product offerings — think almond-, soy- and coconut-based beverages — even these new products by themselves have not been enough to stem that tide. On the consumer side, buyers are not only turning to new products, but they are finding new ways to purchase them.

Read More

Topics: aseptic packager,, package design, shelf impact, retort food processing, product packaging

Here are Four Products That Benefit Uniquely from Airtight Packaging

Posted by David Maginnis, Inside Sales Representative, Fres-co System USA, Inc.

Nov 7, 2017 7:33:19 AM

How many ways can airtight packaging help protect your company’s goods? The possibilities are wider than one might imagine.

Read More

Topics: oxidation protection, mold protection, horse feed, industrial sealing system, industrial vacuum sealing system, yeast, vacuum packaging machine, pouch sealing machine

Five Consumer Items that have Thrived in Flexible Packaging (surprisingly!)

Posted by Ray Carroll, Director of Aseptic Packaging Technology

Sep 12, 2017 10:14:57 AM

Flexible packaging and film have been around for a long time. I started up a flexible packaging line for coffee over 30 years ago and raised my kids on juice drinks in flexible pouches. We have grown accustomed to seeing many food, beverage and other consumer products offered in flexible packaging because of its many advantages to the manufacturer, distributor, retailer and consumer, such as reduced package size, and lower costs in material handling and transportation.

There are however, some products I never expected to see in this format, and they have been quite successful.

Read More

Topics: source reduction, sustainability, rigid packaging, shelf impact, Flexible from rigid, food processing, food processing equipment, packaging and labeling, package size reduction, material handling and transportation

A How-To Checklist for Roasters to Get Optimal Packaging

Posted by Emmet Mead, Inside Sales Representive

Sep 5, 2017 2:19:22 PM

Let's face the good news. Working in the coffee industry as a roaster is fun, and many people who do this work also have a passionate commitment to it. But a roaster’s best efforts may come undone in just one critical step in the process: the packaging. This brief list quickly covers the ways to keep coffee fresh, from your roaster to your customer.


Read More

Topics: Coffee packaging, shelf impact, coffee roasters

Flexible Pouch 101 - Four Important Actions When Moving Your Customers into a Flexible Packaging Format for Liquids

Posted by Dave Dytchkowskyj, Commercial Director, Preformed Liquid Packaging

Aug 28, 2017 5:48:06 PM

As a pouch provider, whether you are in operations, brand management or sales, imagine yourself in this likely scenario:

A new customer has come to you because they have decided to launch a new SKU in a flexible packaging format. Imagine too that the customers have little or no knowledge of flexible packaging, so they have placed their trust in your hands. Therefore, you need to do a thorough effort of planning and executing their project. If you make mistakes, the confidence they have bestowed on you will quickly turn to a feeling of betrayal and create distrust. An unsatisfactory result will hurt more than your company; it could also give the flexible packaging industry a black eye.

Let’s review some key practices that will help ensure success:

Read More

Topics: source reduction, flexible packaging, package design, rigid packaging, packaging sealing machine, Flexible from rigid, cans to pouches, fresh foods, liquid pouches, preformed pouches